蓝洋春文化传媒有限公司创业计划书

目录一、执行总结....................................................................................................................................31.1 工程背景..............................................................................................................................31.2 工程介绍................|..............................................................................................................31.3 商业设想..............................................................................................................................41.4 工程特色..............................................|................................................................................41.5 开展战略..............................................................................................................................51.6 财务管理............................................................................|..................................................51.7 风险与对策..........................................................................................................................5二、工程背景...............................................................................................................|.....................62.1 高校市场--诱人的奶酪 ......................................................................................................6 高校市场现状及前景...............................................................................................6 高校传媒的意义.............................................|..........................................................7 高校市场的特殊性...................................................................................................7 封闭性.......................................................................................................................7 容量大....|...................................................................................................................8 开发本钱低...............................................................................................................8 延续性..............................................................|.........................................................8 文化独特性...............................................................................................................8 企业市场...................................................................................................................92.2| DM 广告背景 ...........................................................................................